For two main reasons:
The Civil War- In the 1860s the North and South of the USA fought a Civil War. Tis disrupted the cattle trade, as cattle were not killed, so the number of cattle grew dramatically. For example Charles Goodnight went to fight the war, when he left he had 180 cattle and he returned to 5000. Ranchers knew if they could get these North they would make a fortune.
The growth of the Railroads- This meant that cattle could be transported even further to the East. In 1869, the transcontinental railroad connectet the entire continent.
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