They're both structural theories suggesting people are like puppets on a string and we dont have independent thoughts and opinions.
They both see social institutions as having the most influence in society with education, family, media, religion and employment shaping the culture and behaviour of individuals.
Consensus and conflict theories however do differ as to who this process benefits.
Consensus theories suggest these benefit wider society, enabling people to function correctly. People will strongly understand social behaviours and their role in society.
Conflict theories suggest we are sociolised to obey the dominant groups of society. Marxist believe we're learning ruling class culture and feminist believe everyone is sociolised in a patriarchal society, where societies best interest benefit males.
Consensus theories believe those of higher status have achieved this by working hard.
Conflict theories believe soicety picks ideal candidates according to ruling class or patriarchal demands.
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