Context of AC3: Liberation

• Videogames are very competitive across  platforms and producers
• PS Vita is part of the 8th generation of gaming technology
• It was released to compete with the new 3DS
• The game was originally exclusive to PS Vita
• In a further marketing strategy in 2014, they released a modified HD version across a range of consoles to expand the audience and greater ensure economic success

• The USP of creating the game for a handheld device is it offers an immersive experience for the gamer
• This suggests the target audience is the 'on the go' gamer
• The release on the PS3 and Xbox suggests the need to broaden the reach to encompass the more traditional gamer
• The inclusion of a female, mixed-race protagonist is an unusual decision for the franchise
• This may be to address the rise in female gamers who could want a female  role-play experience
• Feedback can be seen on Amazon by female gamers about their positive experience

• The inclusion of a female protagonist reflects a cultural movement in the industry to address changes in society and the gaming world
• Gender issues are a subject of debate in the gaming industry
• Most of the main protagonists in best-selling games tend to be male
• Where a female character appears, this tends to be in games for younger children
• Game creators have been criticised for adhering to outdated stereotypes
• Females have a tendency to be under or misrepresented in games
• There is also an assumption in the industry that girls don't play videogames

• The inclusion of a female protagonist reflects a cultural movement in the industry to address changes in society and the gaming world
• Gender issues are a subject of debate in the gaming industry
• Most of the main protagonists in best-selling games tend to be male
• Where a female character appears, this tends to be in games for younger children
• Game creators have been criticised for adhering to outdated stereotypes
• Females have a tendency to be under or misrepresented in games
• There is also an assumption in the industry that girls don't play videogames

Bandura: Media representation of transgressive behaviour can lead audience members to imitate this

• Videogames are regularly criticised for the assumed effect of over-exposure may have upon young people's behaviour
• Some of this criticism stems from the difficulties of regulation in this industry
• The player is much more involved with videogames
• This can make it harder to distance yourself from the violence