METHODOLOGICAL BIAS
-evident in research due to sampling of ppts.
-LAB EXPS- criticised as they suit males more (control). tell us nothing about women in the real world.
-lab exps into leadership = great differences between genders.
-natural methodologies = insight into real world AND = minimal differences.
-NICHOLSON- objective research methods = only individula's behaviour, not social contexts etc.
-TARVIS- highlighted that there are diff' reasons why men & women behave.
-MEN = because of up-bringing
-WOMEN = because of hormones
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