Customer Care - Product Groupings 0.0 / 5 ? OtherAnimal ManagementOtherOther Created by: Becky_BerryCreated on: 30-01-21 15:37 POP or POS POP = Point of Purchase POS = Point of Sale Put in retail store to attract customer interest and promote sales of a product strategically used to attract customer attention basic way to advertise products for sale includes: sale banners, clear acrylic sign holders, retail signage frames, gondola sign holders, retail sale signs, outdoor message boards, cards and more 1 of 3 Product Groupings Products can be grouped according to: species category of product perishability seasonality special promotions 2 of 3 Special Promotions marketing activity inform customers about products and persuades them to buy stimulates short term sales Product of the Month (POM) Generally, set by the company or sponsored by a supplier Special Offers used to get rid of a product e.g., near sell by date/end of line build long term sales branding the process of creating a distinctive and lasting identity in the minds of consumers 3 of 3
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