All businesses have to follow legislation, but this is not the same as ethical behaviour.
Being ethical may mean making less profit, but it does create good publicity.
Some businesses choose to be ethical because:
high ethical standards = good consumer image = high sales and profits
Pressure group - a group with a common interest/goal who work collectively to further that cause, e.g. a trade union
Pressure groups can embarrass companies and damage the company's image. This could lead to customer boycotts, which damage profits and upset shareholders.
Fairtrade products cost more, and the extra money is given to producers and invested in community projects. While many consumers buy fairtrade products because they want to feel like they're making a difference, in a recession price is more important and fairtrade sales will decrease.
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