There are four maxims which can either be adhered to or flouted:
- Quality - do not relay false information during a conversation
- Quantity - be as informative as necessary, do not give too much or too little information.
- Relevance - relate clearly to the purpose of the conversation and do not suddenly change the topic or start talking about something else.
- Manner - be clear, orderly and brief, avoid obscurity and ambiguity.
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