The objectives set by the business need to be SMART.
S - Specific. It is improtant that everyone understands the objective.
M - Measurable. The object shouls be measured so that success can be determined.
A - Agreed. The objectives need to be agreed between different departments othrwise they can conflict with each other.
R - Realistic. The business should not set an object that they cannot reach. This could end up wasting time and creating poor morel and motivation within employees.
T - Time. The objectives need to have a time restriction. Whats the point in setting an objective when it can be achieved in 20 years. It wont motivate employes to reach the objective.
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