Geography Tourism Case Study - Blackpool

  • Created by: Sudanshu
  • Created on: 10-01-17 19:57

Blackpool Introduction

Location: North-west England


It became a major tourist centre in the 19th century, especially for the inhabitants of northern industrial towns such as Manchester. Factory workers could increasingly afford a holiday, and travelled by train to the coast. Blackpool was most popular between 1900-1950.


However, as people's disposable income became larger, they preferred to go to other places with a package holiday.This created huge competition for Blackpool and other UK seaside resirts.

Fewer people visited Blackpool as a result. Blackpools summer weather is extremely unreliable which proved a major disadvantage

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Butler Tourist Model

Blackpool Case Study follows the Butler Tourist Model :-

  1. Exploration - a small number of tourists visit the area. The area is unspoilt and few tourist facilities exist.
  2. Involvement - local people start to provide some facilities for tourists. There starts to become a recognised tourist season.
  3. Development - the host country starts to develop and advertise the area. The area becomes recognised as a tourist destination.
  4. Consolidation - the area continues to attract tourists. The growth in tourist numbers may not be a fast as before. Some tensions develop between the host and the tourists.
  5. Stagnation - the facilities for the tourists may decline as they become old and run down. The numbers of tourists may decline too.
  6. Rejuvenation - investment and modernisation may occur which leads to improvements and visitor numbers may increase again.
  7. Decline - if the resort is not rejuvenated (stage 6) then it will go into decline. People lose their jobs related to tourism. The image of the area suffers.
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Investment/ Rejuvenation:

As one of the larger seaside resorts Blackpool attracted some private investment and local ​authority grants. ​Upgrades included:  

  • ​Turn outdoor pools into indoor leisure centers  ​
  • ​Increase car parking provision  ​
  • ​Upgrade hotels ​
  • ​Smaller hotels were converted into self-catering holiday flats

​​Blackpool still relied on its different attractions:  ​​

  • ​Blackpool tower – which provide amazing up and down the coastline  ​
  • ​Upgraded Zoo and Sea life center  ​
  • Blackpool Illuminations (light show) ​
  • ​Free Wifi in the town centre  ​
  • World’s largest mirror ball ​​
  • ​Built new conference centre ​
  • ​ ​Comedy catch phrases on the pavement
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