• Created by: Rebecca
  • Created on: 21-05-11 10:48

Rebranding Case Studies

London 2012

-          2 organisations/key players – National Lottery and The Olympic Delivery Authority (ODA) (the public sector)

-          The London Development Agency (LDA) is the Mayor's agency responsible for driving London's sustainable economic growth and is involved in the 2012 Games to ensure that London and Londoners maximise the long-term benefits that hosting the Games will bring.

The Eden Project

-          Was a disused clay mine, and now it’s a rich, global garden where people can learn about nature and get inspiration about the world around them

Dipstick Research – Northumberland

A facility in the sparsely populated Northumberland providing research businesses and investment

A poll that asks open-ended questions to solicit opinions or information, especially on a single issue; an informal or unscientific poll.

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