Health Promotion Approaches 5.0 / 5 based on 4 ratings ? Health & Social CarePromoting good healthASCCEA Created by: svize446Created on: 08-06-16 09:36 Medical Approach Definition - Aims to prevent ill health Focuses on preventative measures such as immunisation and screening An example of this approach - "Catch the vaccine, not the flu" and the TV campaign to encourage the uptake of the HPV vaccine. Strengths - based on medically sound advice that has been throughly researched led by experts including doctors etc. who can be trusted materials used can be shokcing which engages people history of success e.g. smallpox vaccine lowered cases to almost zero cost effective for the government - easier to prevent that to treat Weaknesses - side effects put people off taking up vaccinations e.g. flu vaccine gives you the flu it ignores the holistic person - the social and environmental factors are not considered it reinforces the medicalisation of life - screening and injections are the answers enourcages the dependecny on treatments long waiting lists targeting is too narrow e.g. breast screening is for women over 50 only 1 of 5 Social Approach Definition - it acknowledges the importance of the socio economic environment in health behaviours led by policy makers and health planners e.g. smoking ban Strengths - when behaviour changes, so does attitudes. e.g. smoking ban left smokers agreeing that passive smoking is unacceptable information reaches large groups of people it recognises that society and not just the individual should be involved in promoting healthier lifestyles support is usually available e.g. helplines Weaknesses - people dislike the idea of being told what to do and so they rebel against it people may feel targeted/intimidated needs a large scale approach which may take a long time to implement due to the need for consultation and development of policies and laws 2 of 5 Educational Approach Definition - provides info to encourage individuals to make chocies about their health behaviour e.g. talks in schools/workplaces about how exercise benefits health or the effects on the body of different foods Strengths - can de delivered to a large group e.g. classroom info is well researched and so is therefore convincing gives something for the target group to take away with them allows individuals to make up their own mind can be time constrained e.g one hour session Weaknesses - assumes that the target group can read and write people may feel they are being told what to do target group may become bored and so it will not work people may take away info and never look at it again and so it is difficult to know if learning has taken place 3 of 5 Behavioural Change Definition - aims to encourage people to take up healthier behaviours to improve their health e.g. 5 a day campaign is to encourage greater consumption of fruit and veg Strengths - encourages peronal change to show how they can take action e.g. "go walking" tv advert speaks to people like they are adults to encourage them to take responsibility provides straight forward info Weaknesses - behaviour is not easy to change e.g. sitting in front of tv every night people dislike being told what ro do e.g. 5 a day campaign 4 of 5 Use of Fear Arousal Definition - aims to gain the target audiences attention by showing frightening images to change their behaviour e.g. tv adverts in dangers of smoking Strengths - grabs attention of audience as it is usually very emotive and realistic info scares people into changing a habit images may have a lasting effect Weaknesses - some issues can cause anger for some people if they have experienced that issue can be expensive as they approach is usually advertised on tv images can be so disturbing and so the message becomes unclear as the audience are too frightened 5 of 5
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