Internal influences on marketing objectives 0.0 / 5 ? Business StudiesMarketing and competitive environmentsA2/A-levelAQA Created by: hayden FrancisCreated on: 12-06-14 09:30 Internal influences on marketing objectives There are a number of influences that affect the marketing objectives set by a business Some may be internal factors, from within the business itself. 1 of 5 Corporate aims and objectives A company's marketing objectives will be influenced by the corporate aims and objectives of the business. 2 of 5 Finance The availability of finance will influence what it is that a business aims to achieve. 3 of 5 Operational and organisational issues The operation and organisation of a business may influence its marketing 4 of 5 Human Resources To some extent the nature of a business's marketing objectives will reflect the human resources of that business 5 of 5
Marketing Strategies - Understanding marketing objectives 5.0 / 5 based on 1 rating Teacher recommended
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