•Representation in media looks at the impact of positive and negative portrayal, for example, stereotyping.
•All types of media adapt a story or image that it becomes different to the original, it often becomes an artificial version of the reality we perceive around us.
•Nearly everything in the traditional media has been produced by an institution and its personnel, and their experiences, attitudes and ideology will affect how they represent their subject.
•Sometimes we are not aware of the changes been made to the texts we see. It is clear that soaps such as Coronation Street have been created and adapted for our entertainment, however we forget that newspapers and broadcasters can shape the facts to suit their style or personal view.
•Media texts are a construction of reality, they do not represent a whole picture or reflection of ‘reality,’ but rather a constructed interpretation of reality.
•Media has a huge impact on our lives at present – often we forget that the mass media play a crucial role in constructing the ‘reality,’ for us.
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