Media Theories - Audience

Audiences use media to gratify certian needs

For this, I would use either one of my main moving image products

The two thrillers would gratify the audiences' need for an adrenalline rush

Key Term:

Diversion - using media to escape reality

The different readings audiences have of media, depending on:

• Class
• Gender
• Ethnicity
• Culture

Different Readings:

• Prefered/Dominent Reading - The intended reading
• Negotaited Reading: The audience partly understands meaning but may interpret it slightly differently to the intended reading
• Oppositional Reading: Understands the intended reading but does not connect personally with it

The idea that the audience recieves media and accepts it without questioning it.

Applying to work:

Print Products:

• Audiences will see poster and watch the film
• Audiences will read review and watch the film

AS/A2 Moving image:

• Audiences will watch film and will gain an adrenaline rush as intended

Very similar to the Hypodermic Needle effect, but the audience bahaviour changes in responce to the media product.

Applying to work:

Print Products:

• Audience will see poster/review and watch film

AS/A2 Moving image:

• Audience will watch film, gain adrenaline rush, and may buy additional products in the future (DVD)