Media 1 A
- Created by: Danielle
- Created on: 31-05-13 18:22
digital technology
AS
- Used normal camera, allowed use to film but low quality in poor light so had to refilm
A2
- Used HD camera, gave us endless opportunities - so used lots of locations
Progression
Put thought into camera chose, choose one that suits our needs
AS
- Used Imovie - Ripple effect from 'Flash films' to 'Lime Distribution' - creative effect - 3D
A2
- Used final cut - multiple timeline = endless creativity. 4 screen shot, singers chasing her love
Progression
- Editting skills enhanced learnt how to resize, also us editing to connote more to the audience
Digital Technology
AS
- Use music to convay mood as when scene comes back from chat with ex, whose revealed he has a girlfriend. Music becomes low pitch and fast to reflect her mood - sad, angry
A2
- Edited to the beat, like when singer keeps repeating the word 'Heartbreak' clips change with the beat, clips are 1 - 2 secs long - Bjonberg believed editing to beat was important. Learnt key skills about cropping clips using 'blade' tool and cropping tool
Progression
Editting skills have enhanced as now can edit to beat and know how to use tools like 'blade' and how to crop clips to write size. Become more aware of relationship between music and visuals
Research and Planning
AS
conventions - show main characters and back story - In 'A Cinderella Story' she tells back story of her live through a voice over and about 'evil step mum'
Applied it to our work by showing back story of characters relationship with ex - pic scene
A2
Conventions - artistic - Misha B 'Home run' - glow in the dark, so we used this, to fit artist convention
Progression
Research into conventions improved did textual ananlysis on lots of videos, so had better understanding of conventions so were able to use and develop these e.g used artistic convention to spell out bands name in glow in the dark paint
Research and Planning
AS
- Target audience questionnaires, asked best genre and how many times u watch films, 1/3 said rom-com - so when planning we planned a rom-com
A2
-Target audience questionnaires more relevant questions, what genre like best & what do u like in a music video & why. Said Indie and narrative. Got better info and could plan better so suited audience
Progression
- Questionnaire skills improved so asked more relevant questions to enable the text to be more suited to them, meets there needs more precisely
Research and Planning
AS
Didnt look at any theorist, conventions of characters found miostly naturally pretty no heavy make up, like Amanda Seyfried in Dear John, so our actress was naturally pretty
A2
Looked at Goodwin & Bjonburg, Goodwin - Relationship between music and visuals - when singer sings ' I just keep on running' character runs through each location
Progression
More indepth research into text to gain a better understanding. Planned more carefully tried to incoropate main themes
Post-production
AS
Flash and camera sound when 'Flash productions' came on - more interesting
A2
Used flash when going from each empty location to emphasize point.
Progression
Used edits like flash to add more to narrative, not just to add visual effects
AS
Ripple effect when going to 'lime distrubtions' logo - looks 3D
A2
4 corner scene - running through each location - singer chasing her love
Progression
Editing skills enhanced, learnt how to resize and crop clips to aid narrative
Post-production
AS
Music changed to low pitch and faster to show emotion of girl after we got audience feedback which suggest the music should diff to make it varied and interesting
A2
When singer keeps repeating 'Heartbreak' clips changes to beat, clips are 1 - 2 secs long
Progression
More aware of how important editting to the beat is, makes it more professional and understand about relationship between music & visuals after background research - wider knowledge
Real media conventions
AS
Introduce main characters and back story - Found in 'A Cindellera Story' through a voice over she tells her story about her 'evil step mum' - so we decided to do this by picture scene
A2
Did textual analysis on more then 1 - found artistic shots - Frighten Rabbits 'State Hospitial' video birds flying by camera in sky - singifies freedom - used this in ours - to signify freedom from her?
Progression
We looked beyond main conventions & researched shot types - more indepth research skills
Real media conventions
AS
Typical characters are usually naturally pretty and dont wear any heavy make up like Amanda Seyfried in Dear John. So we chose a naturally pretty actress and don't put much make on her.
A2
We went against music video conventions by not having the band in it, and story bring shown through antagonist by the protagonist. Fits 'Indie' genre though as its all about being individual and unique.
Progression
Researched more widely into conventions in generally of the medium and then when against them to suit genre. Gain a better understanding of genre.
Real media conventions
AS
Found they present titles in creative ways like in 'The Proposal' they have an actors name appear in mirror. We used the creative ideas and actress name spelt out in toothpaste in sink
A2
We looked at theorist like Andrew Goodwin - editing on beat was important. So on 'heartbreak'clips changed with beat lasted 1-2 secs long
Progression
looked at conventions and theorist to gain a complete understanding about medium - imporved knowledge of music videos
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