The most common factors of representation;
- AGE: stereotypes - young people: lazy, rude, immature, selfish, violent
- old people: grumpy, slow, boring, miserable
media texts can use or challenge these stereotypes.
The problem comes from a youth-obsessed media that worships beauty (associated with youth)
and devalues wisdom and experience (associated with age).
There seems to be unspoken agreement amongst magazine editors (in print and online) that we prefer to look at images of young, smooth-skinned models in connection with both advertising and editorial copy.
- GENDER: stereotypes - women: pretty, beautiful, cook and clean, skinny
- men: muscly, strong, work hard, protective
gender is used to provide role models, women and men that we apsrie to be like.
but are they accurate stereotype's?
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