Mediation and Representation

A media product is called a media text.

Mediation is the putting together of a media text to communicate a specific message and this is how representations are encoded with meaning.

Representation is when the media re-presents the world.

These media texts are then decoded or deconstructed by the audience to give these representations.

Stereotyping is when a certain group of things wether it be people or objects are looked upon in a certain way which is often a very simplified and standard way. The media then uses these stereotypes by exaggerating certain traits we associate with this group of things i.e. people we might associate clothing or hairstyle.