In oligopolies, the Kinked Demand Curve is used to illustrate why prices are sticky, which means they are stable and do not change. As shown in the diagram, P1(X) is the price adopted by the incumbent (necessary) firms, if a firm decides to raise its price (P2), no extra sales would be achieved because of the curve being relatively elastic - this means that a rise in price will lead to a greater than proportionate fall in demand. Conversely, it makes no sense for the firm to drop its prices (P3) if the rise in demand is less than proportionate to the fall in price - therefore again average revenues will fall. As a result, oligopolists must achieve more sales through non-price competition in order to gain leverage in the market.
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