Researchers who wanted to see how much aggression occurred on television would use content analysis as a research method. They would have to take a number of steps to do this:
1) Decide what aggressive behaviour is.
2) Develop a list of behaviours or categories that could be measured as aggressive.
3) Decide on the sample they need to study (e.g. which television programmes or adverts, what times of day)
4) Tally (count) the times aggression occurred.
5) Assess the reliability of their results.
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