Methodology - the approach is idiographic and focuses on what makes us us unique
case studies - diary entries and personal records
clinical case study: study a person during therapy, background
retrospective case study: recall their past, Anna O and Little Hans
+ rich qualtitative data, uncommon cases
- open to distortions, time consuming, difficult to analysis, middle class Viennese women
clinical interviews
face to face, open ended, predetermined and spontaneous questioning
free association
+ less time consuming, non-verbal
- uncomfortable, may lie, difficult to replicate
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