Labour was the new alternatve to the Conservatives, not the Liberals
- 1924 government showed Labour was a credible governing party.
- Now had government experience.
- Already had cabinet experience in Coalition.
Liberals lost their strength as a party
- Free trade disappeared as an issue
- Had been the major political idea of the Liberals.
- Could no longer unite behind it.
- Lloyd George left as a party chairman.
- Had little hope of regaining power
- Asquith lost his seat in 1924, made a lord in 1925
- Led the reunited Liberals until 1926, died in 1928
- Had no strong leaders or strong issues to back.
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