Positive reinforcer - item or event that an organism likes, needs or desires, that is closely associated with particular response, increasing likelihood of the response occuring again
Primary reinforcer - occurs naturally, like food or sleep. Satisfies some physical need.
Secindary reinforcer - can be exchanged ofr primary reinforcer. e.g. money used to obtain something that satisfies our needs
Negative reinforcer - an event which by its removal increase likelihood of a response occurring.
Punishment - unpleasant experience which is associated with a response making response less likely to occur.
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