Social Influence - Conformity Evaluation


Conformity Evaluation

  • Research support for Informational Social Influence (Lucas et al. = greater conformity if questions were harder)
  • Research support for Normative Social Influence (Asch = writing down answers instead)
  • Individual differences in Normative Social Influence
  • Individual Dfferences in Informational Social Influence
  • Informational and Normative Social Influence work together casting doubts as to if they are independent behvaiours
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