SOFTCAT social impact theory

• Berkowitz, Bickman and Milgram 1960 1-15 confederates looking up. -supports the idea of psychosocial law (lightbub effect)

• Darley and Latane (1970)  found that a lone person is going to help someone in need rather than a group. Supports social impact theory as it is a - diffusion of responsibility

                                                                                           - supports the divisional effect

• Milgrams variation study where two peers rebelled. Obedience went to 10% -influence grater in number

• Milgrams experiement was unethical, yet other supportive evidence was not unethical

• Individual differences, some people obey and dissent - WHY? (some are more passive and resistant) what happens then?

• Two groups of equal authority SIN, what happens? Who is source who is target?

• What happens when the source and target interact?

• More descriptive than explainatory, doesnt explain why we are obedient, agency theory does

• Reduced to a mathematical formular, too reductionist.

• Agency Theory explains why we are obedient and what happens when we become obedient (agentic state). Could be a better explaination of obedience.

• Diffusion of responsibility - if someone is in need in real life

• When speaking in an audience (division effect
• Psychosocial law - Berkowitz bickman and milgram, god supporting evidence that it can apply to everyday life.

• Mathematical formular too reductionist

• strengths:
• Generalisable to toher cultures around the world
• Useful in predicting behaviour under certain conditions (divided responsibility) (SIN)
• Reliable as it is set out clearly