Repeat Purchase: Customer loyalty reflected in regular purchasing.
Market Map: Grid that measures two different aspects of the brand within the market (e.g. young/old compared with luxury/economy).
Market Research: Finding out customer opinions and actions, usually by interviews and by gathering information about sales.
Innovative: A new, perhaps original, product or process.
Unethical: An action or decision that is wrong from a moral standpoint.
Market Segments: Sections of a market focused upon specific types of customer, such as children.
Market Share: One brand's sales as a percentage of all the sales in the market.
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