Diathesis-stress model - according to two-process model, association b/ween NS + fearful experience -> phobia. Research found not everyone bitten by dog develops phobia (Di Nardo et al) - could be explained by diathesis-stress model. Proposes inherit genetic vulnerability for developing mental disorders, but will only manifest itself if triggered by real life event (envrionmental).
Biological preparedness - Seligman (1970) - animals genetically programmed to learn association b/ween life-threatening stimuli + fear. Stimuli - ancient fears - dangerous in evolutionary past, adaptive to learn to avoid. Explains why less likley to develop fear of modern objects eg toasters.
Ignores cognitive factors - cognitive approach proposes phobias may develop as consequence of irrational thinking -> extreme anxiety -> phobia. Leads to CBT, may be more successful than behaviourist treatments.
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