Marxists claim that inequalities of wealth and the mechanism which holds society together, they lead to class conflict and differences in power between various groups. Writers who use Marxism as a starting point are known as neo-Marxists.
Neo-Marxists look at classes, but suggest that people from different social classes view the world in different ways. They experience different social pressures and so respond in indiviudal ways. The study of social symbolism is known as semiology. Semiologists believe that there's hidden meanings in everyday objects and behaviours, so an item of clothing could just be used to cover the body.
Phil Cohen (1972) first used semiological techniques to look at subcultural styles in the East End of London. He stated that youth cultures were a response to a loss of traditional community life and their styles could be 'read' as responses to that loss.
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