Topic 1 - product/market conditions that may prompt a business to trade internationally
- Created by: Stav Drymoni
- Created on: 12-04-14 10:36
The Benefits of Globalisation
- Increased competition => local producers more efficient => local prices fall => incomes go further
- opportunity => best ideas used globally e.g. aids medicine => increase health around the world
- MNC's open in country => more employment, training, entrepreneurs can learn from them
- More channels for exports => less substistence farming + boost living standards
International trade + how it affects us
International trade => world economy
In this world economy:
- supply/demand/prices affect world events
- world events affect supplly/demand/prices
e.g.
political change in asia => minimum wage introduced => price up, demand down, suppliers may stop supplying
Why trade takes place
- countries specialise => get things they don't specialise in from countries that do specialise in these things
- Variety + choice => gives people access to goods/services their country doesn't have
How economies develop
Primary sector (agriculture) gets smaller
Secondary sector (manufacture) grows
Gradually tertiary sector (services) becomes dominant
Effects of trade liberalisation
Negative:
- government loses money from taxes if tariffs removed
- unlimited imports => wastage
- taxes within country increase to make up for removed tariffs
- unemployment increases as businesses move manufacture abroad
Positive:
- domestic businesses = more competitive abroad (b/c no longer extra cost of tariffs)
- international trade = less complicated
- cheaper to export => greater access to foreign markets
- international trade = more profitable = businessed do more of it
- encourages domestic firms to be efficient b/c foreign firms more competitive
Tariffs
Higher tariff = less coming into country
lower tariff = on products country wants.
We never block imports b/c:
- other country could retaliate
- we like variety and choice from imports
Quotas
Lower quota = less coming in
higher quota = on products country wants.
E.G. Bra wars = china sent bras to UK. Marks & Spencers suffered so quota put on Chinese bras
Push factors (out of domestic market)
Market Saturation
- impossible to expand sale in the market
- want to expand sales, so sell abroad
Competitive Domestic Market
- increase market share with competitive domestic market = expense, needs constant marketing + innovation
- international market = access to new customers and get market share elsewhere
Competition From Imports
- import products = low labour costs = low price = competitive advantage
- international market = way to increase profits + make up for low profit margin in domestic
The product is in mature stage of product life cycle
- product about to go to decline stage in domestic market
- Sell in new markets to extend product life cycle. Could be in mature stage in domestic market and introductory stage in another market
Pull Factors (into international market)
Potential for increased sales/profits
- access to new markets in emerging economies have huge potential of sales, profits + growth
- shareholder approach business: enter new market => satisfy motive of gaining profits
Economies of Scale and Competitive advantage
- international trade usually = business growth => more likely to achieve economies of scale
- economies of scale = lower costs = lower prices for customer = competitive advantage
Risk Spreading
- if sales in 1 market drop, the sales in international market may still be stable/increasing
- wider spread risk = safer business
Offshoring
- may bring savings on labour, raw materials or lower costs through tax breaks/ low tariffs
- applies to services + manufacture
Trade Blocs
- entering market within trade bloc gives better access to other member countries
Trade Blocs
Free Trade Area:
- no restrictions between members
- members have own policies towards non members
Customs Union:
- no restrictions between members
- members have common policy towards non members
- doesn't allow free movement of capital and labor among member countries
Single/Common Market:
- no restrictions between members
- members have common policy towards non members
- allows free movement of capital and labor among member countries
Benefits + Drawbacks of Trading Bloc
Benefits:
- access to other markets without penalized exports
- import without tariffs from member countries
- higher chance of economies of scale
- spread risk
- greater competition encourages efficiency
Drawbacks:
- domestic industries aren't protected from member countries
- more competition
- reaching agreememnt between member states = long time and difficult
- new rules/regulations may not suit business
Why international trade is increasing
- Trade liberalisation
- FDI increased (production more likely to be sent abroad now + then exported out)
- Political change (collapse of soviet empire = opened up areas for international trade)
- Transport + communication with other countries is easier
Ways of expanding markets
- To sell to emerging economy's to middle class => simply sell identical product in the emerging economy
- To sell to emerging economy's poorer citizens whose income is slowly growing => backwards innovation i.e. sell a lower cost version.
Why innovative products should be sold in multiple
- Innovation = expensive
- Selling in more markets = more revenue from the poduct and faster
- Average costs are lowered b/c fixed costs spread over a larger output
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