The theories of Bentham and Mill lead us onto the basic principles of both act and Rule Utilitarianism. The distinction between act and rule Utilitarianism is to do with what the principle of utility is applied to. According to Act Utilitarianism the principle is applied directly to a particular action in a particular circumstance. According to Rule Utilitarianism the principle is applied to a selection of (a set) of rules which are in turn used to determine what to do in particular situations.
Act Utilitarianism is usually associated with Bentham. Its general principles can be explained as follows. A person must decide what action will lead to the greatest good in the particular situation you are facing and apply the principle of utility directly. They need to look at the consequences of a particular act and what will bring about the greatest happiness. Since the same act might in some situations produce the greatest good for the greatest number, but in other situations not, Utilitarianism allows moral rules to change from age to age, from situation to situation. There are no necessary moral rules with the exception of one that we should always seek the greatest happiness for the greatest number in all situations.
Rule Utilitarianism is usually linked to the utilitarianism of Mill. Rule utilitarians believe that rules should be formed using utilitarian principles’ for the benefit of society. An action is judged right or wrong by the goodness or badness of the consequences of a rule that everyone should follow in similar circumstances. Rule Utilitarianism enables us to establish rules which will promote the happiness of humanity and will generally be right in most circumstances (e.g. telling the truth, keeping your promises). Strong Rule utilitarians believe that these rules created to bring the greatest happiness should never be disobeyed. Weak Rule utilitarians say that although there should be generally accepted rules or guidelines, they should not always be adhered to indefinitely. There may be situations where the better consequence might be achieved by disregarding the rule. An example of this would be ignoring the rule ‘don’t lie’ if you are hiding a Jewish Prisoner Of War in your house, and a Nazi soldier asks you if you have seen them. Clearly it is necessary to lie in this situation to preserve the life.
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