These are factors that always influence voting behaviour:
Party Identification & loyalty
Class
Age
Gender
Religion
Ethnicity
Religion
1 of 2
Short term influences
These are factors that only affect voting behaviour for that election:
The economy: links to raitional choice, can be argued to be long term
Personal qualities & appeal of leader
Media
Style & effectiveness of caimpaign
Events leading up to election: e.g. 'Winter of discontent' wrecked Labour's chances of winning the election in 1979 & the falklands war boosting Thtcher's popularity in 1983
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