Aims
Asch aimed to investigate the effects of group pressure on individuals in unambiguous situations. He wanted to find out if, when confronted with an obviously incorrect answer, individuals would give an answer which showed they conformed or whether they would behave indpendently.
Context
JENNESS- Jenness put beans in a jar and asked participants to judge how many beans werein there. He then put participants into groups and asked them to complete the task again. Jenness found that the participants conformed to a group norm (a middle number)
SHERIF- looked at the autokinetic effect, he put participants in a dark room and asked participants to guess how far the light had moved. The participants then were put in groups and asked to discuss. Again the participants conformed to a group norms.
ASCH noticed that in both studies the tests were ambiguous, there was no blatantly right answer, he wanted to know if people would still conform if there was a obvious answer
Comments
No comments have yet been made