Woman's Realm Language (15 marker) 0.0 / 5 ? Media StudiesMagazineA2/A-levelAQA Created by: CarysKennedyCreated on: 03-05-19 11:41 MEANINGS use of formal register evident in valentines day article (the fourteenth of February) technique used to appeal to literate/ educated women suggests audience are of a middle/higher class background. growth in number of people travelling abroad evident in Australian sultanas advert technique of persuasion used to advertise product yet appeals to and persuades women with the desire to travel abroad 1 of 4 MEANINGS use of muted tones evident on front cover technique used to highlight cover models beauty and wholesomeness encourages women to aspire to be like her in terms of looks reflection of largely domestic female concerns evident on cover lines (children, home, love) technique used to draw in attention as they are interests of the reader persuades reader to buy magazine 2 of 4 GENRE woman's lifestyle magazine evident in title which says "woman's home" barthes semiotic codes of symbolism of the word realm suggests preferred reading that magazine appeals to 1950s housewife. targets women who have domestic household roles evident in cover line about 48-page homemaking article connotations that symbolise homemaking and soft furnishings suggest magazine appeals directly to 1950s housewife. the need to gain male approval evident in agony aunt article barthes semiotics- connotations suggests women are expected to marry a man and appeals to heterosexual women 3 of 4 AUDIENCE INTERPRETATIONS appeals to heterosexual women who are married with children evident in Sunday cook article - image shows woman cooking Sunday lunch for husband and children Barthes semiotic codes - connotations - symbolism of housewife suggests magazine appeals to a domestic housewife, married with children or women who aspire to be like that interests assumed with family, home, health, relationships and romance evident in agony aunt questions asked by readers Barthes semiotics- connotations- symbolism of expectations of women and their aspirations suggests reader is expected to behave in a certain way e.g. should get married, be able to cook, look after their children, keep the home clean & tidy advertisements appeal to women with their own money evident in gor-ray advert for skirt tailors levi-Strauss structuralism- binary opposites- women have their own money to spend reflects changes in society post-war suggests women are becoming more independent 4 of 4
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