For businesses operating in luxury markets the quality of supplies will be of utmost importance.
They will accept the higher costs of a good supplier, knowing that they are more reliable and more flexible to their needs and able to provide a high quality product.
However, a business trading in a highly competitive market will be more inclined to seek the cheaper deals with suppliers so as to cut their own costs and to remain competitive within the market.
The risks of this are that cheaper suppliers might be cheap due to greater inflexibility, poor reliability or inferior quality product.
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