Audience Generations

World War 2 Generation 

• Born between 1928-1945, children during WW2
• Key characteristics: Conservative, Conformity to societal norms, Traditional family values (Men in charge)
• Key media technology: Radio

Baby boomer 1

• Born between 1946-1954
• Key characteristics: Experimental, Free spirited
• Key media technology: Television

Baby Boomer 2

• Born between 1955-1965
• Key characteristics: Less optimistic, Cynical
• Key media technology:…