BUSS3 Chapter 1 notes - Business Objectives and strategies - AQA A2 Business Studies Unit 3 Chapter 1 notes

CHAPTER 1                      USING OBJECTIVES AND STRATEGIES

BUSINESS OBJECTIVES

Corporate objectives

                           : the goals or targets that must be achieved in order to realise the stated aims or objectives of the firm/department/team

Designed to enable a business to achieve its aims or mission.

Set to coordinate business activity, give a sense of direction, govern the setting of functional objectives.

Makes delegation easier.

Functional objectives

             :goals or targets of each…