Chapter 1 notes - BUSS3 - Using objectives and strategies - AQA A2 Business Studies Unit 3
- Created by: Darren
- Created on: 25-01-14 18:52
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CHAPTER 1 USING OBJECTIVES AND STRATEGIES
BUSINESS OBJECTIVES
Corporate objectives
: the goals or targets that must be achieved in order to realise the stated aims or objectives of the firm/department/team
Designed to enable a business to achieve its aims or mission.
Set to coordinate business activity, give a sense of direction, govern the setting of functional objectives.
Makes delegation easier.
Functional objectives
:goals or targets of each of…
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