CSP Zendaya- Language, Audience, Representation & Industry

Social Media & Celebrity Culture

Zendaya

• Incredible performer. Award-winning actress, starring in critically acclaimed Euphora, Oscar Notimated The Greatest Showman & Sci-fi blockbuster Dune. Also talented singer with studio album & many Billboard Chart successes on resume.
• Widely regarded by charisma & style, she tried launching a clothing line & featured on covers of some of most popular fashion & culture magazines. Ambassador for various high-profile brands, e.g French fashion house Louis Vitton & Luxury cosmetic & perfume company Lancome.
• We'll focus on how this influencial celebrity uses social media accounts to build her own brand & reflect political interests of her younger target audience. This analysis includes important aspects of representation & entertainment industry.

Social media

Effective mechanism for celebrities to manage & control public images. They choose which photos & videos are shared, & post messages conveying personal values & interests. Great way for developing a relationship with fans as representations seem authentic & resonate with audiences.

Zendaya- celebrity bridging Gen Z & millienial generations (born-66).

• Posts glimpse into personal life & shows committment to social justice, but most her content is focused on promoting film projects & partnerships with other brands. With 10's of 1,000,000s followers across many platforms, she's quickly become a fashion icon.

Millenial characteristics

1981-1995

• 1st…