EXPLANATIONS OF CONFORMITY

EXPLANATIONS OF CONFORMITY

CONFORMITY: A change in a persons behaviour as a result of real or imagined pressure from a group.

KELMAN:

• INTERNALISATION: Fully agree
• INDENTIFICATION: Adopt group values to be accepted.
• COMPLIANCE: Agree but disagree in private.

DUETSCH + GERAD:

• ISI: cognitive…