Franchise
- Created by: kenza lindsay
- Created on: 27-12-17 19:24
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Franchise
Commercial franchising originated in the 18th century London, where the brewery industry used a “tied house system” to create a downstream distribution system for its products. In exchange for financial assistance from the breweries, tavern owners agreed to purchase all of their beer and ale from the sponsoring breweries. The breweries did not exercise any control over the day-to-day operations of the taverns except for the sole purchase arrangement. The “tied house system” continues today in the UK and is similar to the…
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