Influences

• long fingers were seen as intelligence for 16th century females so they wore gloves which accentuate the fingers
• corsets were also worn to nip in the wait and accentuate the hips and breasts to show mother figures

MASS MEDIA:

• the inter-war period meant media expanded which contributed to growth for popular clothing (from 1918 onwards)
• magazines and literature was on the increase
• by 1931, 1 in 3 homes had a radio so another way to advertise
• people used to dress like their parents but thanks to new fashion, women began wearing what they saw others wearing

WOMEN'S MAGAZINES:

• aimed at the middle and working class women
• 'Womens Own' featured fashion trends as well as other topics like home
• women became knowledgable about the latest style

CINEMA:

• the cinema was another important influence for fashion
• feminine beauty and stylish clothing were viewed at the cinemas and people wanted that
• in 1930 viscose was introduced (rayon in US) which was an artificial silk, bias cut was also discovered to present silhouettes
• in…