Issues & Debates- Culture bias.

AO1- Culture bias. 

Culture bias: Refers to tendency to ignore cultural differences and apply findngs of one's culture to all. 

E.g. 1991, 64% of studies on social psychology cited in North America- cultural bias as it mainly focus on American males. ( Milgram, Asch, Zimbardo's study) 

Universality:

Talks about how all research from one culture can be applied to other cultures and behaviour are assumed to be relatively universal. 

• For example, studies of conforminty (Asch) and obedeince (Milgram), originally conducted with US…