Market Research
- Created by: Abigail
- Created on: 01-04-14 19:49
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- TMG includes - need, size and competition, i.e. topshop and river island
- if no market research is done there could be a risk to the business
- market share means getting the biggest share of a product
- primary research by shops includes surveys, mystery shoppers and opinion polls
- secondary research includes competitor research, SWOT analysis and industry environment like data charts
- SWOT analysis means STRENGTHS WEAKNESSES OPPORTUNITIES AND THREATS
- shops like to enhance their in-store experience by visualising
- there are more ways to connect with customers now like through social media, products are posted on facebook saying 'click to buy' and it takes people to that exact product
- on Burberry's website they have an instant chat where customers can talk to staff asking for tips for trends or what to buy etc
- in their shop they have videos…
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