Mass Media and identity

We live in a visual world, paintings, adverts, magazines, film, TV etc.

We see with the brain, not the eyes. What we see is cultural and can be interpreted.

Mass media is not a reflection of reality, but a representation

Appadurai - 'Mediascape.' We can't escape the media

Dennis mcquail - Mass media - TV is a source of info, entertaintment, interaction.

Media can never be objective - O'Shaughnessy

Tuchman 1981 - Symbolic Annihlation of women in popular culture. Women are passive, stereotypical. Men and women…