Media Theories

Roland Barthes - Semiotics = All elements of a media text are codes or signs that need to be read. These can be understood as the thing that they are (denotive level) or the thing they create (connotive level). 

Tzvetan Toorov - Narratology = Narratives follow a pattern of:

Equilibrium > Disruption > Resolution >  Restored order > New Equilibrium. 

Steve Neal - Genre Theory = Genre is recognisable but does change over time…