Media Studies Music Press AQA 2013

Media Studies Music Press Exam

Qualities that make a successful magazine

Explain why and give examples

• Cover the whole spectrum of music - it can appeal to a wide range of audience (e.g. I like Music)
• Allows fans to contribute - allows them to contribute their own opinion, follow the content the audience like, allows the magazine to improve (Twitter, MySpace, Forums, YouTube & Facebook)
• Interesting and interactive -Blumer and Kate's gratification theory - escapism, wont buy if it isnt interesting, easy navigation, links to social media (e.g iGuitar), involves and interests the reader
• Unique - the selling point of the magazine (USP), different from the competition, 'uncovering new talent' - link to the brief
• Uncovering new talent - keeps the magazine up-to-date, uncommon in online magazines (unique - its a risk)
• Social media - allows the magazine to follow artists, links the audience and the magazine

Why a magazine should publish online

Explain why and give examples

• A wider audience can be attracted - can be viewed by people across the world (type in 'music' on a search engine)
• Its cheaper than print - costs a lot of money to print and distribute, cheaper to design and post on the internet
• More interactive and engaging - intrests and engages the audience (iGuitar)
• More up-to-date and constantly linked to the audience - contains the latest information, wont be behind competetors, keeps the audience involved…