MOSCOVICIS RESEARCH
- Created by: lozza5674
- Created on: 09-05-24 09:55
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MOSCOVICIS RESEARCH:
MINORITY INFLUENCE: Where one person/ a small group influences the beliefs/ behvaiours of others- most likely leading to internalisagtion.
MOSCOVICI 'blue slide, green slide' study.
- Inconsistent minority- 1.25%
- Consistent minority- 8.42%
CONSISTENCY
COMMITTMENT = AUGUMENTATION PRINCIPLE (Taking risks).
FLEXIBILITY= NEMETH- Extreme…
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