Promoting and defining health
- Created by: Beth Brown
- Created on: 16-05-11 12:12
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Health promotion
Who promotes health?
- The government
- Doctors
- Businesses
- Teachers
- The NHS
- Pressure groups
- Celebrities/popular figuresWhat are the aims of health promotiong?
- Improve peoples diets
- Reduce STI's
- Reduce obesity
- Target binge drinking
- Stop drug usage
- Information on unwanted pregnancy
- To promote quitting smoking
- Promoting immunisation
- Informing people about medical treatments
- Preventing drink driving
There are three apporoaches to health promotion:
The Behavioural/educational approach
- Explaining things to people so that they fully understand
- It suggests that if people are educated then thier behaviour will change
- Educational behavioural campaigns include leaflets, posters, TV ads and websites etc.
This approach has three focuses:
- Information focus = gives people information
- Activity focus = Suggests methods to improve
- Mecial focus = Makes people aware of medial practices and procedures to treat/prevent ill health
Some advantages of this approach:
- People can make their own decisions
- Can be targeted at specfic groups
- Pester power
- Becomes common sense
- Lots of people react to the media
Some disadvantages:
- Very young children won't undertand this approach
- People may feel like they are being told what to do so resist
- People may not care
- Billboards/posters are…
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