Reaching a Verdict

KeyStudy3:Moscovici et al-Influences of a consistent minority on the responses of a majority in a colour perception task

Aim:To examine minority influence -in particular to compare the impact of a consistent minority and an inconsistent minority on the views of the majority.

Procedure:

• all participants were female as moscovici thought they would be more interested in a task that involved colour.
• given eye tests to ensure they were not colour blind
• placed in a group of 6 (4 participants and…