Representation of gender and ethnicity

Representations of gender

Women

• The representation of women has adopted as women's roles have adapted.
• There are still some stereotypical representations of women where they are defined by how men see them and how society expects them to look and behave.
• Women still tend to be judged on looks and appearance foremost.
• Many products offer aspirational images of women.
• Representations tend to focus on their sexuality and emotions and narratives tend to be based around relationships.
• The criteria for how well a woman is represented is usually about how strong she is e.g. Rosie the Riveter.

Men

• Men are stereotypically represented differently from women
• Their representation has also changed as their position in society has changed.
• The crisis of masculinity brought along the representation of 'the new man'
• Representations of men tend to focus on…