Sociology GCSE Mass Media
- Created by: hannahburton
- Created on: 15-04-13 17:46
GCSE Sociology
Mass Media:
Key terms:
Agenda Setting: The ability of the media to focus public attention on partictular topics and therefore direct the public discussion and debate on these topics
Amplification of deviancy: the process whereby social reaction from the mass media and public leads to an increase in deviance by provoking more of the same behavoiur
Conglomerate: A huge coperation made from the merging of different firms
Convergence: when the tecnologies of media, telecommunications and computing come together (converge) into one product
Democracy: Government by the people
Digital Divide: a division between those who have access to new media and those who donot
Folk Devil: A group that is defined as a threat to societies values
Gatekeepers: the program controllers, editors. journalists and owners who decide what to cover and how to present it.
Globalization: the growing interconnections between different countries, regions and people as the consumer goods and brands stretch across the globe
Identity: How we see ourselves and how others see us
Interactivity: The consumers ability to internact with a media product
Mass Media: Forms of communication that reach large audiences
Moral Panic: A media fuelled reaction over social groups, for example, "hoodies"
News Values: Media professionals values about what topics are considered "newsworthy"
Norm Referencing: The ability of the media to present some behaviour, views and groups in different lights: for example positively or negatively, this therefore shapes publiv opinion on these groups or ideas
Pluralism: An approach which argues that a range of views an opinions exist in society and this is reflected in a range of media products
Political Socialization: process cia which we aquire our political values and preferences
Power: An individuals or groups ability to get what they want despite opposition from others
Pressure Group: a group of people who try to persiade the fovernment to adopt a particular policy or to influence public opinion about an issue
Sexuality: refers to the way an individual expresses themselves and behavaves as a sexual being. This also means the persons sexual preference
Stratification: The way society is tructured and divided into a heirarchy
The Press in Britain:
- There are 3 catagories of newspaper
- Quality Broadsheets such as The Guardian
- Middle Market Tabloids such as The Daily Mail
- Mass Market Tabiods or "Red Tops" such as The Sun
Broadcasting in Britain:
- There are 2 ways of funding a broastcasting company
- The first is through a TV licience, such as the BBC
- The second is through adverts, such as ITV
- THERE WAS A SWITCHOVER FROM ANALOGUE TO DIGITAL (2008-2012)
- Freeview provides channels for free
Electronic Media:
- Anyone can put things on the internet through...
- Social networking sites such as Facebook or Twitter
- Articles and online projects such as Wikipedia
Tecnological Devolpments in the media:
- Multi-channel television with high quality sound and picture
- Digital TV offeres interactivity
- For example, viewers can push the red button to enter competitions
- Another example is the fact you can now text in to your favourite shows and…
Comments
Report
Report
Report
Report
Report
Report